“Screen shot of CommonLook Clarity Domain Compliance Report, showing the results of a sample document accessibility scan. © 1995 - 2020, TechSmith Corporation, All Rights Reserved. In browsers where images are blocked, the alt text is displayed in place of the image. Both provide a description of the image and context of how the image fits in with the rest of the content.

Do not repeat the surrounding textual content as alt text or use phrases referring to images, such as, "a graphic of" or "an image of."

If you’ve done any reading about SEO tactics over time you’ve likely heard of Alt tags and images. People who have cognitive disabilities may also turn off images on a page in order to reduce the number of distractions. It can be a time consuming process if it’s a site that already has a bunch of images. As a UX designer, I think it’s helpful to review exactly who will be using a specific feature and why.

Creating good alt text isn’t a science — it’s more of an art. Depending on the content of the image, sometimes the feature gives you descriptive tags and sometimes you get full sentences. Alt-text is often thought of as just an accessibility requirement, but beyond being read by screen readers to provide information on the meaning and content of a graphic image, it serves several other important functions such as: One best practice to consider is that the alt-text descriptions should be written by the original author of the document, as they would know best why the image was included in the web content or document. Many screen readers* will read either all or none of the alt text as written. In that case, adding alt text to the image is redundant. The best way to decide whether an image or set of images needs alt text is to test it with real users. This may change based on the context. If a user can’t tell what the link or button is for, they likely won’t be able to use that part of the page. What happens if I remove them? Accessibility: Alt Tags Users may not be able to see images for a variety of reasons - the image link is broken, their device is not compatible, or the user has low or no vision, etc. I’m not a big fan of using icons without text. Your email address will not be published. When a screen reader encounters an image, it will tell the user that it has encountered an image. 1.

Master the foundational SEO to see noticeable gains for your site marketing. Sign up to receive the latest blog posts delivered to your inbox every other week. Alt-Text for Accessibility: Final Thoughts But, in an article about using screen blur to hide sensitive information, you may need to describe the image as a computer screen with the file tree blurred for privacy. Do one of the following: Right-click the object and select Edit Alt Text. If the Microsoft Office Accessibility Checker doesn't flag an object when it's missing alt text, you don't have to write alt text for it. Required fields are marked *.

Images need alternative text (alt text) – this is often one of the first things designers and developers learn about accessibility.

The simplest way to write better Alt tags is to remember that Alt tags were originally created for accessibility purposes.

When you insert a picture, you may see a bar show up at the bottom of the picture with automatically generated alt text. It is much simpler to add alt text to the image.

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That said, the highest and best purpose for creating alt text is to improve the accessibility of your digital content.

In general, there are many types of images that can be informative or not. Then, add your text into the alt text window in the sidebar that opens. For example, the UserTesting logo is made up almost entirely of text. Its use is popular as it allows web images to be 'searchable' and is said to increase search engine optimisation (SEO). Note: If you have used Microsoft Office for a while, you might have noticed that the Alt Text pane used to have two fields, Title and Description. The solution Victoria’s Secret site used was to replicate all of the text in the image as alt text. © 2014-2020 Royal National Institute of Blind People. To avoid such 'noise', please ensure you ask yourself the following when determining whether or not to use ALT text. While the text could be replicated in HTML to remove the need for alt text, there’s no good or easy way of doing that without compromising the design of the logo. Try to create short and succinct pieces of information, ensuring that it's in-keeping with the tone of your content.

Screen readers and other assistive technologies use it to describe the image to users so they can access and understand the content.

It would be tempting to just describe it as a computer screen. Alt text is essential for creating accessible content. When using ALT text, ensure it flows within the text of the page so that it doesn't distract from the rest of the content. For example, the alt text could describe the teapot in the photo as Darth Vader’s iconic helmet, and the teacup as having Darth Vader’s lighted chest panel on it. In July, sales for brand A surpassed sales for brand B and kept increasing throughout the year.’. You can usually do this in about the length of a simple sentence, and it’s also pretty straightforward to include major keywords in that tag. One of the first determinations to be made is why the image being used in the document?

This helps me understand the use cases of the feature better and keeps my focus on the people I’m designing for. As a UX designer, Caitlin’s work with accessible design flourished once she began working for Deque. However, the title will show up as a tool tip when someone browsing your website hovers over the image. Note: This is for the current implementation of ISO 32000-1:2008. Imagine, for example, that a keynote speaker sends out their presentation after a conference. Alternative text (alt text) is descriptive text which conveys the meaning and context of a visual item in a digital setting, such as on an app or web page. If the icon is a link or a button, where does it go? With alt text, they have the option to turn off images so that pages load faster, without losing the information that the important images convey. But, anecdotally we have seen websites with no image Alt text whatsoever see fair improvements in core keyword groups simply by going through the site in a bulk session and writing Alt text for every image. Get additional resources to help you write effective alt text: Improve accessibility with the Accessibility Checker, Make your Word documents accessible to people with disabilities, Make your Excel documents accessible to people with disabilities, Make your OneNote notebooks accessible to people with disabilities, Make your Outlook email accessible to people with disabilities, Make your PowerPoint presentations accessible to people with disabilities, Make your Project Online sites and projects accessible to people with disabilities, Make your SharePoint site accessible to people with disabilities, Make your Sway design accessible to people with disabilities, Make your Visio diagram accessible to people with disabilities. It’s fairly common to see images in conjunction with text, particularly on news sites, social media, and e-commerce sites.

There is no reason to use any references to “image of” or “graphic image” in the alt-text as the screen reader will let the user know that the file is an image. If the most relevant content is at the end of your alt text, the user would have to listen to all of the irrelevant information before discovering why the image is included. If the image does not provide any additional information, but is merely used for decoration, then, in a PDF, it should be untagged and placed in an Artifact Container. If a picture is worth a thousand words, what is it worth to people who cannot see? Get all the features you know and love in Windows 10.

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